Marketing is a multifaceted domain that reigns all aspects of brand communication. Considering the globalized nature of their domain, all marketers must learn English communication to stay updated with the best practices to craft successful marketing strategies. Nonetheless, there are more reasons for learning English other than creating successful strategies. These reasons cater to the professional goals of marketing professionals, so let’s explore what they are!
1. International collaboration:
A marketer would likely be responsible for facilitating international partnerships. Global collaborations have the potential to yield significant benefits for businesses, typically resulting in enhanced profitability through the expansion of a brand’s presence across various geographical locations. Since English is the preferred language of communication for all international businesses, it can be highly beneficial for marketers to learn spoken English.
Furthermore, a marketer would be required to brainstorm ideas, content, and other marketing materials that are consistent with different cultural nuances. English can be the bridge between two cultures, allowing marketers to exchange ideas with international clients or teams easily if they speak fluent English.
All professionals need to build meaningful connections with experts all across the world, and marketers are no different. Having a good command of English can enable marketers to establish connections with professionals easily. These connections can pave the way for better career opportunities and inspire unconventional ideas that translate into successful marketing tactics.
Another reason to learn English is that most users on professional networking platforms speak fluent English speaking. If marketers want to build global connections, communicating thoughts clearly is the only way of acquiring strong connections online.
3. Better market research skills:
Most of the tools available online for market research and optimization of marketing campaigns are available only in English. Not having a good command of English can bar marketers from utilizing these tools and turning their efforts to fruition.
Additionally, many online courses that can teach essential marketing skills have English as a prerequisite, which is why marketers should learn English through an English speaking app to utilize these resources optimally.
4. Increased access to industry events:
As a marketing professional, it’s integral to stay updated with the latest industry trends. The industry trends may not necessarily be specific to just the location where the business is active but also other locations around the world where breakthrough ideas are being presented. Industry events like seminars or workshops conducted by marketing experts can be an excellent way of acquiring new knowledge of industry trends.
Since most of the events are conducted in English, learning English enables marketers to understand ideas easily and present thought-provoking questions that facilitate development. Furthermore, marketers can even host different marketing events across the world if they possess good English communication skills. These opportunities open the doors to better job prospects and other professional development opportunities.
5. Professional development:
Marketers are team players, which often implies being a master negotiator. Compelling communication skills lie at the heart of successful negotiation. Thus, it’s integral for marketers to be able to articulate thoughts clearly and present them in a way that moves the needle. English communication can be of the highest importance if a marketer is working with international clients, as English serves as the middle ground of the languages of communication. Being able to bring value to the business can pave the way for marketers to climb up the corporate ladder.
It’s challenging to imagine a world where marketing doesn’t intricately shape our perceptions, motivations, and choices. English is a valuable skill and often a prerequisite for various opportunities. Thus, marketers should invest their time in learning English to make the most of the opportunities presented to them.